Blown Your Marketing Budget?
So you’ve just set up your new business. The premises are shiny and new, all the paperwork is in place, business cards are printed and you’re ready to open the doors to the public. Start-up is steep, and the more you plough on, the less expenditure is available for marketing your new service or product. You may have instructed an uber-cool digital design agency to build an extortionate all-singing, flash-animation-rich, colourful website. Your entire marketing budget has gone into it, so you’re expecting a big response. With anticipation, you excitedly await all the praise you’re bound to receive: how can visitors not resist the cute cartoon of the bright pink floating pigs on the introduction animation?! You wait for the emails to fly in and the phone to ring. And you wait…. and wait. After 3 months of “go-live” you check Google Analytics and the results are shocking: Ten all-time visits! How can this be?! Your website should be winning awards for unique design! It probably would, if only it was being found.
This kind of story is all too familiar at Webfunk. People approach us who have spent £100 or even £5000 on a website and they can’t understand why they’re unable to attract visitors; more importantly they want to know why their sites aren’t pulling in relevant traffic and potential customers.
SE-What?
In a nutshell, search engine optimisation (SEO) is a method employed to generate relevant traffic to your website. There are a tonne of unscrupulous SEO companies who are able to improve your traffic by several thousand percent, but it may not be relevant traffic. When purchasing a website to advertise your product or service, you want just one thing: Sales. To generate these sales, both on-site and off-site optimisation need to be reviewed.
SEO SOS: On-Site Optimisation
SEO starts on your website. It’s all very well you having a wonderful looking site, but can people find it? More importantly, can Google even see it?
There are so many factors that play an integral role in Google ranking your website. These include, but aren’t limited to, the right
heading tags, meta tags, keywords and the presence of robot text files and site maps. If you’re instructing Webfunk to optimise your site, we would provide a comprehensive report, which tells you exactly what we’re fixing and why. More importantly, you’d see the results in Google. If your website is advertising your helium balloon business in Reading, and you weren’t appearing in a Google search for “helium balloons, Reading” before on-site optimisation, your site would appear in the search after optimisation. Google constantly scans websites page-by-page and indexes those pages based on their heading tags, meta tags and content. If the heading tags are relevant to the content, Google indexes the webpage, improving the website’s chances of climbing the ranks of Google. Now, the prime position of number 1 on page 1 of Google doesn’t seem so daunting.
Get in touch to find out how we could fix your on-site optimisation and ask about our competitive SEO SOS package.
No time to Tweet? Off-Site Optimisation
With the advent of social networking such as Facebook, Twitter and You Tube and the existence of an almost infinite amount of blogs and forums, any one website can be exposed to a massive audience of potential new customers.
Webfunk offer different levels of SEO packages for off-site optimisation. Our services include link-building with other relevant and important websites, article writing and submission of keyword rich articles to other sites to generate traffic to your website. Inbound link building is a constant process; by submitting your website to directories and other relevant areas, we would ensure a relevant stream of traffic to your site.
I want a free assessment!
So, if the story of the person with the floating pig animated site is all-too-familiar and you’re waiting for customers to contact you about your service or product that you know is worth buying, contact us for a free website assessment. We’re an honest bunch-we’d tell you what you’re doing right with your website and we’d suggest how things could be improved.
The assessment is completely free and no-obligation and if you do decide to instruct us for an off-site SEO package, we’d throw in our SEO SOS package absolutely free.
Webfunk are an Internet Agency based in Windsor, UK. We specialise in web design, web development and SEO.
Contact claire@web-funk.com or harry@web-funk.com for more information.
Tags: seo london, seo uk, seo windsor, Web design windsor, Webfunk